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Lisa Phillips
Lisa Phillips
DIGITAL DIRECTION
Lisa Phillips
LISA PHILLIPS
DIGITAL DIRECTION

PIXELO

KIA ORA & WELCOME

Hello – I’m Lisa, and I provide Digital Direction at Pixelo.


What does that mean? Well, I do bits of everything digital, but my main focus is showing you how you can improve your web presence.

My entire working life has evolved in the digital space. I’m captivated by technology — its impact and ability to improve our lives and experiences. And I’m passionate about using digital to convey stories and ideas.

I'm a continuous learner with an inquisitive nature. Firstly learning to code, then design. I worked through the multitude of evolving digital marketing techniques, and undertook various management and strategic roles.

Outside of work, I love photography, art, design, reading (well – listening to audiobooks these days) and writing. I adore stationery and as an early-adopter – I have way too many gadgets.

AREAS OF FOCUS
WHAT I DO
  • Digital direction, marketing, strategy and implementation
  • User Experience (UX) - championing the users
  • Customer Experience (CX) - understanding the entire customer journey
  • Website product management, stakeholder engagement, prioritisation
  • Data-driven, iterative website improvements, measurement and optimisation.
HOW I DO IT
  • Problem solving
  • Journey mapping
  • Content Management System (CMS) refinement
  • Copywriting
  • Continuous website improvement/optimisation
  • Multivariate and A/B testing
  • Web analytics
  • SEO, SEM & online advertising
  • Email (EDM) design & templating
EDUCATION & AWARDS
Education
2000 - 2000
Post Graduate Diploma of Computer Graphic Design
Whanganui School of Design
Focus: Time-based media, Web design
1997 - 2000
Bachelor of Liberal Studies
University of Waikato
Focus: Computer Science, Graphics & Multimedia
Awards
  • NZAGE Industry Awards - Runner Up - Best Graduate website — 2018,
    PwC New Zealand — beyourself.co.nz
  • Talent Solutions - Student Pulse - Top Graduate Website — 2017,
    PwC New Zealand — choosepwc.co.nz
  • EFFIES Bronze, Microsite — 2010 Winner
    Shift/TBWA Digital — adidas — Jersey Swap
  • Axis Gold, Interactive — 2010 Winner
    Shift/TBWA Digital — adidas — Jersey Swap
  • AWARD Online Bronze, Interactive Viral — 2009 Winner
    Shift/TBWA Digital — adidas — Jersey Swap
  • Yahoo Banner of the Month — May 2009 WinnerShift/TBWA Digital — Nissan — Rich Media Banners
  • International Webby Award Tourism Category — 2007 Finalist
    Shift — www.newzealand.com
  • International Webby Award, Best Tourism Website — 2006 Winner
    Shift — www.newzealand.com
  • TUANZ Interactive Award - 2003 Winner
    Studylink/NZ Government — Studylink SAL Training Tool
  • TUANZ Award for Education - 2003 Finalist
    Learning Media/NZ Government — Postcards in Space and Other Stories
  • TUANZ Interactive Award for Education - 2002 Winner
    Learning Media/NZ Government — The Game and Other Stories CD ROM
  • TUANZ Interactive Award for Telecommunications - 2002 Finalist
    Learning Media/NZ Government —The Game and Other Stories CD ROM
RECOMMENDATIONS FROM PEOPLE
Lisa is a gem to work for and with! Lisa's main strength is being able to put out fires. Her web knowledge is so vast and broad, that she can jump into a project and help solve the immediate issue. Anyone who hires Lisa will have a committed and capable manager and fun team mate.
Amy Foster
Amy Foster
Director @ Nomad HR & Recruitment
I worked with Lisa and I can fully endorse and recommend her. She is an innovative thinker who was able to bring our thought leadership work to life through digital and social media solutions. Lisa is able to work with multiple stakeholders and still deliver amazing results. I would love to work with her again if the opportunity arose.
Vasantha Naidoo
Vasantha Naidoo
Reputation and Crisis Communications Consultant @ Xero
Lisa and I have worked together closely on dozens of web based projects over the years. She has a broad skill set within the digital space and is always suggesting new and innovative ways to solve problems. I'd happily recommend Lisa to anyone seeking a highly talented digital expert who is not only hard working but also fun to work with.
Tom Nason
Tom Nason
Senior Web Producer
Lisa is awesome!
Cato Johnston
Cato Johnston
Lead UX Engineer @ Vital